Thursday, May 7, 2015

McDonald’s Brings Back The Hamburglar In Latest Ad Campaign


(AP) — Based on McDonald’s latest ad, it looks like the Hamburglar settled down in the suburbs and spent the last decade going to youth soccer games and perfecting his stubble.
The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday, McDonald’s Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. When he hears a radio ad for McDonald’s new burgers, he drops his spatula in shock.
In April, McDonald’s announced that it is introducing a trio of “Sirloin Third Pound” burgers for a limited time, the latest sign the chain is pushing to improve perceptions about the quality of its food.

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